"Communicating the climate message to inform, but also engage and influence behaviour has proven intensely difficult. Over a decade of research on this issue has highlighted the need for communication to engage with people’s “deep frames” – beliefs formed over a lifetime, which are mostly subconscious. "How is this to be done? The world must turn to its artists: storytellers, film-makers; musicians; painters and multi-media wizards, to name a few. "Under the global Future Earth initiative, a … Continue reading