“Over half of consumers say they have reduced the amount of disposable plastic they are using in the last year, according to a report which praises the ‘Attenborough effect’.
“The report claims that awareness raising initiatives over the last 12 months, including ‘David Attenborough’s acclaimed TV series Blue Planet II and Our Planet, released on Netflix on April 5th’, are having a positive impact in changing people’s behaviour.
“In the UK, 82 per cent of respondents who value sustainable packaging say it’s important to them because they’re concerned about the future of the environment.
“Beyond a general concern for the environment, in the UK, motivations for buying sustainable packaging are more self-directed; focused on a personal desire to be less wasteful.”
Read the full story by Basit Mahmood….