31 October 2018: “To confront the growing global conservation crisis, the Wyss Foundation announced today it is launching an unprecedented $1 billion campaign to help rapidly expand the proportion of the Earth’s lands and oceans that are conserved so current and future generations can drink clean water, breathe clean air, and experience the wonders of the natural world.
“The goal of the effort, called the Wyss Campaign for Nature, is to help nations conserve 30 percent of the planet in a natural state by the year 2030 by creating and expanding protected areas, encouraging the international community to establish more ambitious protected area targets, investing in science, and inspiring conservation action and new investments around the world.
“From the forests that supply our drinking water to the rugged backcountry that inspires the imagination of our children, everyone on Earth has a stake in conserving our planet’s wild places before they are gone,” said Hansjörg Wyss, a philanthropist who launched the Wyss Foundation in 1998. “I believe that to confront the global conservation crisis, we need to do far more to support locally-led initiatives that conserve lands in the public trust, so that everyone has a chance to experience and explore the wonders of the outdoors.”
“To achieve its objective of conserving 30 percent of the planet in a natural state by the year 2030, the Wyss Campaign for Nature will support four primary strategies.”
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