“Too small. Doesn’t matter. You’ve probably been shut down by those words at some point. You’re talking about cutting down on something wasteful, or signing a petition. You’re sharing an idea that is hinging on personal behavior change toward a greater goal when you hear: “It doesn’t really matter what individuals do. What we need is action from [government/institution/Insert large body of power here.]” But they’re so wrong. It’s a fallacious argument that can crush attempts at personal agency. Research shows the little things matter. Here are five reasons to keep doing those small things you do that make the world a better place.”
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