“A course is now being set for the next 15 years of global economic development. As the Millennium Development Goals come to an end, the United Nations will officially adopt their replacement — the Sustainable Development Goals — in September of this year. After conducting a detailed frame analysis of these SDGs we have pinpointed a set of weak links in the logic that can be targeted to help humanity make the transition to a truly sustainable world.
“People live within stories that make sense of their social world. These stories become entrenched as institutional structures and practices, making them difficult to dislodge and change. Telling a “better story” is therefore a process of making the dominant stories less coherent and more difficult to understand, which opens up space for new meanings to fill in where they have broken down. Our theory of change is to challenge the logic of the problematic narratives while facilitating a learning process that helps people craft their own new stories that make sense of the knowledge and insights gained along the way.”
We don’t need to settle for what the current development process has to offer. We can change the rules and create a better game for everyone.
Read the full analysis and strategy by Joe Brewer, The Rules Group….