“In recent years, online activism platforms have multiplied to the degree that they are starting to have a significant real world impact in areas like environmental protection, human rights and public policy.
“The most important decision-making instrument of these platforms is the online petition. In the age of social media, the chance to make an impact seems just a few clicks away.
“Jones of Change.Org told IPS: “There are many metrics for success. Victory is the most obvious of metrics, but not all campaigns win and that does not necessarily mean that they are failures. Campaigns have the power to influence a narrative on an issue, introduce new thought and emotion into a debate, and of course raise the volume on issues important to marginalised communities.””
Read the full story by Britta Schmitz….